Welcome to visit our booths in different exhibitions

Every year, various trade exhibitions are held around the world, costing nearly 13 billion US dollars. The purpose of trade shows is to showcase your brand or product, increase sales, learn more about competitors, and understand the trading market.

However, if you want to promote your brand and unique products to the public through trade shows, you must be prepared. Whether you are an exhibitor, organizer, or other role, you should make detailed plans and preparations before the exhibition, as this can maximize the influence of your company during the exhibition period. Each plan can increase your sales volume and brand awareness.

In summary, the more you plan, the more opportunities you have.

Here are some effective methods to help your business and provide you with valuable experience:

1. Inviting target customers to attend trade shows

Before we prepare for the trade show, we need to confirm who will participate and then send them an invitation. Expressing our sincerity to them is the key to success. You should tell them that you hope they can come to the trade show and have some communication with you. But don't directly promote your product to them.

2. Customized promotional tools

Next, you should create and design promotional tools, such as customizing professional or unique work clothes, work lanyards, etc. according to the exhibition theme. Generally speaking, dressing at an exhibition can affect customers' first impression of the company. We also need to customize the latest version of the product promotional page. If conditions permit, we can design some souvenirs with distinctive corporate image, such as metal badges, keychains, ribbons, textile bags, ballpoint pens, etc.

3. Generate potential customers

Acquiring new customers and new business is one of the main goals of participating in trade shows. It is necessary to plan this process reasonably to obtain more information and help your employees start marketing.

Collecting business cards is a traditional method, but the efficiency is relatively low. If you have enough budget, you can invest in an iPad on the exhibition table. At trade shows, interested customers can write their names, phone numbers, and emails on their tablets. Of course, you can use the synchronization function to connect your tablet to the office computer, so that your salesperson will receive the information immediately.

After the customer cooperates, they can be given some gifts, such as souvenirs or discount coupons.

4. Exhibition area design

If you see the workers standing in the exhibition area without anything else, then they are wasting the company's time. Exhibits and posters are very important promotional materials! You need to grasp the psychological needs of customers and design attractive posters so that people can directly understand what you are selling and providing. Price and quality are the focus of most customers. If the company's budget is sufficient, please do not hesitate to find a professional advertising production company to produce posters or videos. It can maximize the professionalism and attractiveness of the poster.

5. Follow up with customers

The end of a trade show does not necessarily mean the end of your efforts! You must have collected some information about customers or potential customers. It's time to transform these people into real consumers.

You can send them an email or call to introduce your business information and tell them that you look forward to our cooperation. In addition, the discount policy should be communicated to them as soon as possible, which is an attractive reason for potential customers.

In addition to sending them emails and making phone calls, we can also follow our potential customers on social media.

Most people have their own accounts on Facebook, Twitter, or other social media platforms. Proficient in using social media platforms, posting attractive posters and business information, and chatting with these clients. Treat them with respect and sincerity, they will leave a deep impression on you! This is a world dominated by the Internet, so let social media help drive your marketing.

With a large number of trade shows opening around the world, businesses can seize the opportunity to join.Every time you attend a trade show, your business has a chance to be exposed, so don't waste any opportunity.

2024 Household Expo Moscow, Russia from March 27th to 29th. Our booth is located at 23F303. 

2024 Hongkong Gift & Premium Show from April 27th to April 30th. Our booth is located at 1B-G43.